1. Make Sure Google Knows Who You Are
Go to Google Business Profile and create or claim your business. This shows Google:
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Your business name
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Address
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Phone number
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Website
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Hours
If someone searches “property manager near me,” this helps you show up.
2. Use the Right Words on Your Website (Keywords)
Think about what people type into Google, like:
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“property manager in [your city]”
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“rental management company near me”
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“how to rent out a house”
Put these words on your homepage, about page, and service pages naturally.
Example:
Instead of saying, “We help homeowners,” say, “We are a property management company in Dallas that helps homeowners rent out their houses.”
3. Make Your Website Easy to Use
Google likes websites that are:
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Fast to load
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Easy to use on phones
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Easy to read
Use short sentences. Keep pages clean. Add headings like this one to break up the text.
4. Add Helpful Pages
Make pages for:
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Each service you offer (like tenant screening, maintenance, rent collection)
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Each area you serve (like “Property Management in Houston”)
This helps you rank in different searches.
5. Get Reviews on Google
Ask happy clients to leave a review. More good reviews = more trust from Google and people.
👉 You can say:
“Hi! Thanks for working with us. Could you leave a quick review on our Google page? It really helps others find us.”
6. Write Blog Posts About What You Know
Google loves fresh content. You can write short blog posts like:
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“What does a property manager do?”
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“How to find good tenants”
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“Tips for first-time landlords”
Use simple language, just like you’re talking to a friend.
7. Make Sure Other Websites Link to You (Backlinks)
Ask local websites to mention your company and link to your site. This tells Google you’re trusted.
Try:
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Local news sites
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Business directories
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Real estate blogs
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Chamber of Commerce
8. Use Images the Right Way
Add photos of properties, your team, or your office. Rename the photo files like:property-management-dallas.jpg
Then write an image description (alt text) that explains what’s in the picture.
9. Track What’s Working
Set up free tools:
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Google Analytics to see how many people visit your site
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Google Search Console to see which keywords bring traffic
This helps you learn what’s working and what needs fixing.
Final Tip: Be Patient
SEO is like planting a seed. It takes time to grow. But if you follow these simple steps, more people will start finding your business online.
Need Help?
If you’d rather let someone else handle SEO while you run your property business, consider hiring an expert. But now you know how it works!
